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Lynda.com - The Science of Logo Design
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Lynda.com - The Science of Logo Design 

The Science of Logo Design with William Lidwell

Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM'd for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.

This course was created and produced by William Lidwell. We're honored to host this training in our library.

Level: Beginner
Length: 24m 3s
Released: April 30, 2014